In business, it’s people who are the drivers of your success. People patronize a company for its people. People do business with people. As a business owner, your most important task is to focus on the people on your team and the customer. Engaged employees are empowered thereby, customer experiences increase. Everybody wins. Engaged employees align with high performance and higher profits.
Engaged Employees Deliver Higher Profits
Now, the idea of engaged employees to improve the bottom line is not a new one. Many studies have shown that the more employees are involved in their work, the higher the profitability. Companies with engaged employees average more than 8.6 percent higher profit margins than companies whose employees are disconnected or bored.
Perhaps more significantly, companies with high engagement quotients can grow faster and develop to the next level. In other words, that level of performance opens the door to the almost limitless potential to achieve your long-term vision.
In the top 100 best companies to work for (according to Fortune Magazine), profits rose on average by 22 percent, even though they hired at a rate of five times higher than the national average. Investing in your people is always the right thing to do.
But, how do you engage employees to drive high-performance?
High-performing employees are something to strive for. If you are lucky enough to land on Fortune’s coveted list, they will probably be coming to you. However, for those of us who aspire to such lofty heights, a high-performance team is well within reach.
Strong leadership encourages and nurtures growth, company culture, and systematic business practices, employees thrive.
Training matters
When well-trained employees understand the product or service they deliver, make decisions on a customer’s behalf, and have success milestones to keep them growing and moving forward, they are happier, stay longer, and support their brand in remarkable ways.
Energizing your employees with a consistent message will empower them to discover their place in the bigger scheme of things. This will be what shows on the customer experience side, which means bottom-line profits.
Make your workplace fun
When employees are having fun at work, they understand just how much value they bring to the team. All of that reflects the customer in positive ways that resonate right back to the bottom line.
Engagement starts at the top
Studies show that when employees feel that their thoughts matter, engagement soars. It all starts with leadership. Without the right guidance and direction, even the most motivated employees tend to wander off-message – and this is where systems begin to break down. Keep your door open and let your people know that you are approachable. Solicit feedback, encourage them to share, and respond to their comments.
In conclusion, while there are plenty of ways to make your employees feel valued—like great pay, excellent benefits, financial incentives—there is nothing like a personal connection to foster engagement, promote longevity, and encourage personal and professional growth. Tap into your people to achieve all this and more. Once you’ve accomplished that, the sky is truly the limit.
If you would like to learn more, schedule a consultation today.